it is centralized in the sense that the majority are held by a small group of people. So many cheerleaders praising a whitepaper really? thousands of $$ for a promise from an unkown team? they know better.
Sold out in what, 6-8 hours? The team bought their own coins, paying only the trading fee - a laundered premine. Fuck it, the whitepaper will do right now, let's pump it. 

The coin hasn't got a solid foundation right now, just promises from whoever but Cry and Cloak pumped for no reason when they fist came out, so who knows what the whales here know or who they hired - maybe they found their dev on the btc-e trollbox. It's a guranteed money maker for them and only them for the rest is just luck.