I think its a prank
Bittalk Media is Pleased to Announce Release of the Very First Issue of Bitcoin Magazine. :
http://t.co/fXedxWSK #bitcoin
If it is a prank and they put this on they own website it would amount to misleading subscribers and possible legal problems.
Yeah, just like news websites are posting 'according to Anonymous, over 9000 people participated in the DDoS attacks' all the time without even realizing the joke.