You've already declared it to be the diamond in your signature, so how why ask now?

In all seriousness, it is an open source project, just like XMR (only different). The coin is a reflection of where you think that project is going and what that will be worth. People obviously have different opinions about the merits of this "fundraising" that didn't happen, so they are trading on that.

I happen to believe all this latest drama is a bunch of noise over not much of anything other than a few people who were looking for a faster payoff not getting it. Unless you were one of them