I am rather surprised at their rather muted reaction. I would have thought they would be all over this trying to kick Bitcoin when it's down...
The media generally will try to be as unbiased as possible (at least is the case for the MSM). If a media outlet appears to be especially biased in any particular subject then it will lose it's credibility.
The media also has no reason to dislike bitcoin as it could potentially help them in the future with payments for ad sales (it would be easy to facilitate such payments with bitcoin)