Also by Zoid announcing the decision to retain the Boolberry name, it is possible that he might have caused those who invested in the new name choices to sell.
Boolberrium, Auroolberry, Boolberrius. Compromise.

(reference for those who didn't follow the BBR name debate:
https://bitcointalk.org/index.php?topic=801652.0)
I'll invest my bitcent in BBR if they change the name. Even though Boolberry is a cute name on it's own.
It would have been interesting to see the effect on the market though if in fact they did change it. DuckNote changed to DarkNote. DuckNote is a shit name though, so I'm not surprised they wanted to change it. Funny that they chose to go with the 2014 altcoin vogue tag of 'Dark' though.