The missing variable in the equation is "ill-intention"

1.Having bad intentions; malevolent

ma·lev·o·lent

having or showing a wish to do evil to others.


What they have done is used every trick in the book and even invented some to NOT pay people back their money.

How would you describe this then?

Simply refuse this and ignore all requests for it.

Couldn't give a flying fuck about you.

So if John Smith did this why do you suppose he did? What about John Smith would make him an utter piece of shit? Do we look where John Smith lives? Do we look with whom John Smith associates with? Do we look at what John Smith believes in.  Maybe John Smith is active on internet forums and only on forums that discuss guns.  What can we assume about that?

Principle?

What on earth would foster Alpha's malevolence. Their utter disdain for the customers. Principle? They actually truly believe that you are not entitled to a refund?

Or could it be something else?

Anything else.