This coin is so much more than the spot price of silver;

Production costs – including producing artwork for the tooling, making a mould and dies.
Unique hologram production – Including producing artwork and creating shims for the production.  The de-metallization process to make the clear window is also an extra cost
Handmade solid wood boxes – Our boxes are individually hand made from solid oak – Not Cheap!
Hallmarking – Each coin is individually hallmarked and the quality of the metal is tested on every single coin
Plaque & Coin laser engraving – Each box and coin is uniquely numbered
Booklet production – The booklet and COA that comes with each coin, comes at a cost
Free Worldwide shipping – P&P to any destination worldwide is also included in our price

If you take all that into consideration, you will discover our mark-up on the product is very modest. 

Hope that helps!