your new product is nothing but a Prisma block erupter which I buy for 1.5 BTC (maybe even cheaper, I have to check) all day long now. I am not a dummy when it comes to mining.
And we don't say its anything different than that. But it comes with a PSU and Rackmount case and fans which would retail for $350 at least. Just providing some convenience to the customer for a $50 mark up.