Absolutely agreed. This idea reminds me a bit of Protoshares PTS which has proven quite popular and valuable.

Two large things that drive value are utility and exposure, so anything to that end is also useful (within reasonable bounds). I just don't think air dropping it is a good idea at all. Once the coin has utility through the eco system and is used as an underlying currency for mobile apps, farmvilles, whatevers, then other people will want it outside of money/platform savvy folks. It has been proven countless times that money earned (I don't necessarily mean purchased with fiat, maybe via labor in community programs) is more precious to someone than money given. Hold it in reserve to fuel spin-offs, fund development, or reasonable and small chunks for grass roots PR stuff (associate modest amounts to tangible assets / give aways once a mobile app exists and there are at least a few apps of utility).  Dumping it on people that don't understand what it is for or don't care will just hurt it as others point out.