I'd just add that it's a shame that it's called "feminISM" - any "-ism" implies ideology and dogma. I'd rather call it "being respectful of everyone and their individuality" but that doesn't market very well, does it? Nowadays we end up in a situation where often men can't be considered victims of sexism, sort of like white people can't be victims of racism. It's bullshit, but bullshit makes the flowers grow...
Feminism comes with a lot of baggage due to the bad seeds in the group ruining it for the ones who just want simple equality and respect. Misandrists in feminist clothing, women who think it's fine when men are sexualized (or just outright don't think men can be sexualized) but hate it when women are, and those who act like women who enjoy wearing revealing outfits are cheapening themselves immediately come to mind.
There's no money in being respectful. Markets need problems they can solve with products. Fashion, makeup, and entertainment create and feed into the feedback loop. Without money, there would be no markets for such tactics.