We are happy to announce that the local fiat-Isracoin currency change site is open for beta.
This site allows anyone in Israel to exchange local Fiat into Isracoins directly, via local bank transfers.
This means the lay person can now get his hands on Isracoins without having to buy Bitcoins first, then going to a full-blown exchange and having to trade.
They can now just do a bank transfer in local currency, see the exchange rate on the site, state how many coins they want, and presto.
While this sounds trivial to those who are experienced in crypto trading, it is actually quite a big deal for the masses who have zero understanding of how to deal with such things.

We believe this is a critical piece of infrastructure that has been missing for quite a while now and we are still at work on expanding on it, by making Isracoins available for exchange in cash trades at local Change Stores.
We will update on that as soon as we can.

The site is available at: http://www.israchange.co.il
It is in Hebrew only and is still a very early version of itself.
It will most likely undergo changes, fixes, re-styling and so forth, but it is functional.