By now pretty much everyone who could invest in BTC knows about it. Its about consumer adoption now.
Don't talk utter nonsense. Between 300,000 and roughly a million people use bitcoin and you think everyone who could invest in BTC knows about it?
When the price rises the next wave will come in just like every other time.
Ok, then which potential investor doesnt know about bitcoin?
Banks know about (and a couple have even written papers about it), governments know about it (and have written advisories), Wall Street and investors knows about it (and have invested quite a lot of money into startups around bitcoin). Who doesnt know about it?
Its about consumer adoption know (i know, i´m repeating myself here).