LOL very interesting comparison but this is not true any more.
Value of bitcoin has fallen heavily since the beginning of the year and still we can't see the end of this trend.
Bitcoin still didn't become mainstream, and its value is very unstable.
So, yes, Apple pay can be a threat to Bitcoin.
In the beggining the value of bitcoin was 0.10 -0.30 $
, so yes : bitcoin is a payment system/coin deflationary ( that's sure 
).The volume of Bitocoin has inflated.