Gotta say, that article seems incredibly misguided to me.

I think BTC might have issues with confirmation time right now that prevent a ton of in-store user adoption, but the long-term important advantage that BTC has, in my view, is transaction cost.  Apple isn't going to reduce transaction cost one iota for anybody in the chain, from what I can tell, but somebody pleae correct me if I am wrong.

For ordering online for next-day ship, fo airline tickets, for anything that doesn't require immediate change-of-possession, there is a 4%+ advantage to using BTC.

I just wish somebody would integrate a BTC wallet with gasoline pumps and come up with a way for me to put gas in my car while saving that 4%+, then split that savings with the merchant.

Apple just provides a slicker interface for using the same system of usury.