You see the trollbox as a good thing, yes it's popular and sometimes entertaining, but objectively it makes an exchange look unprofessional and is a "tool" for the pumpers / dumpers.
None of what we like to call "exchanges" are ever going to make crypto look like anything other than a toy to most serious investors.
Until the ETF's arrive, it's going to be predominantly a geek domain and like it or not, half the world gets its most up to date opinion forming information from places like BTCe trollbox. I'm not saying it's informative in its own right, I'm just saying it's the "twitter feed" of crypto. It points people in the direction of trending topics while at the same time providing an instant thermometer of trading sentiment.
Another one that does that is
http://www.thebitcoinchannel.com. If you've got those two places covered (pluss possibly
http://blockchained.com to catch the trending threads on bitcointalk) then you've basically got everything covered.
When the ETF's arrive things will be a whole new ballgame because investors will appear who never even have to look at a cryptocurrency exchange or even know what a private key or a wallet is. Until then we need to get as high a profile "on the street" as we possibly can IMO.