Well IBM and Cisco get it but they're working with the bitcoin blockchain.
https://gigaom.com/2014/09/09/check-out-ibms-proposal-for-an-internet-of-things-architecture-using-bitcoins-block-chain-tech/

I can see the value of using that network but for me bitcoin development happens too slowly. I bought swift based on the modular and service oriented design. If they can do the geo thing right and support some intelligence / contracts it will be everything i need.