@GAW_CEO

This is how i see it.

in the past some online retailers have mispriced items for sale say “40inch TV for” $4.99 instead of $499 people have purchased them and had them delivered if the money was taken at time of purchase as a contract now exists and they should honor it.

Sometimes they they can work round ( and not ship to you/cancel sale ) buy not taking money until item was shipped so no contract of sale exists.

my Question to you @GAW_CEO When people purchase these items was the money already taken and in the sellers account?

If so a contract of sale was created and the buyers have rights, they owned those items and are free to dispose of them.

You cant take this money back, its your mistake and GAW should wear the costs.