If you are not patient, you can go to other altcoins having quick confirmation, such as NXt, doge etc.
NXT and doge is still way way behind bitcoin. Not gonna do that.
I agree with this fully. We often see cryptocoins on news but usually, the one getting the media's attention is Bitcoin. Alt coin is usually more volatile in price than Bitcoin. Unless there is a service which immediately exchanges your coins to fiat or Bitcoin without losing the value if the market crash, I don't see why merchants who are using Bitpay would switch to alt coins. Bitpay already accepts instant payment without confirmation for most cases.