Looks like a place to get someone to set up industrial farm. I didn't see any new products. On http://www.sfards.com/product#part2 the close up of some miners looked like back of S3's to me(I could be wrong).
The above image depicted on their site representing their own can be viewed here: https://bitcointalk.org/index.php?topic=738232.0 (OP)
So, one can easily conclude that both entities are one and the same, or SFARDS is using an image sans permission.