Alicea said it all. This coin is running around for a year now and hasn't been serviced in this period. And still everything is well! A new face is maybe more attractive but doesn't add any functionality. And POS stinks. Real life test: put a 10 euro note on the table, wait a year and check if after this year there is an extra 30 cents beside the note. Money needs to work, just like people.
Over the past months I learned a lot about coins, mining and markets. If you take a "dead" coin with a relatively small community and you bring down the exchange rate you will see miners (especially auto-switching multi pools) leaving and the difficulty dropping. In return the reward for your mining activities will rise. In the time you can buy other miners' (especially the auto-selling) eMarks at junk prices. From that viewpoint it was a very interesting summer. Now prices are (being brought) up, another and more rewarding time has arrived. This growth / phase will attract new attention and new capital. And early adopters will have an opportunity to cash in and get rewarded for all their investments and efforts.
And with a market cap of still only 60k USD it is very easy to own (and control) a serious part of the eMark market with only limited amount of Bitcoins.