Listen monkey, just because you neither understand business nor have ever hosted an event doesn't give you the right to pass judgement. If you think Delta9's main priority should be a btctalk thread on the day his baby is being born then your just a P&D idiot anyway.
I actually both own a small business (restaurant/banquet center) and host many events (bands, craft beer fest, etc). Publicity goes a long way, both before the event, and during.