It's so blatantly a ploy to fleece you of your CANN - think about it. If you're selling then someone else is buying. That person has now bought 10,000 at say 5300 Satoshi. You bought 10,000 at 1300 Sat. The average price paid per CANN increases which over the time of the shakeout leads to a new floor and the run up to a new ATH.