The price of BRO is not known at this time.  With no prior transaction history, stating any price would be like picking a number out of thin air.  Price is important and should be determined by the real supply and demand.

Therefore, the price will be calculated at the end of the sale when we know how many BTC were paid for the 5.5 million BRO.  Then the price of the BTC/BRO will be calculated simply, and each holder will know the real price of BRO, and also how many BRO they bought.  One price.  It's the first price for BRO, and the only price at that point. And, until it is exchanged for something else, it can't be said to be "high" or "low"; it is what it is.  

Thus, rather than price, the important decision factor for the Coin Sale buyer is how much value, as measured in BTC, he or she wants to put into getting genesis BRO.  Each person will determine that for themselves by assessing how worthwhile it looks to be holding the first BRO -- AND the associated Bergstake which is yours for future virtual mining, for good.  

So the information about BRO, with its natural market usage on the Breakout Gaming global platform, is the key to determining how much it's worth to you, and how much BTC to send for this one-time opportunity.  Hope that helps!