I agree that this is a potential marketing technique that could work in certain parts of the world. This portion would be the only part that would be a radical departure from our current plans and would require serious thought. Ultimately, I don't think that what you are describing is bad and I think that it could be hugely successful, but at this point you have to gauge the damage of alienating the entire current base of those who invested and stuck with Crypti and the morale aspect of completely re-writing the playbook essentially.