No, it was free. Now it's 100 dollars USD. The price of the actual unit has not dropped significantly. The reason they are charging for shipping is to try to force you onto their cloud. When you checkout now you can choose shipped or umisoo, defaulting to umisoo. Don't buy their cloud. Don't centralize this mechanism. 
Actually, its because of bitcoin price dropped a lot and they can no longer cover their price with it..
Soon, shipping is going to cost more then their product. We need to stay next to them to be able to ROI..