This verification process is annoying I agree, but they are forced to do so.
At this point people are complaining about it's way too difficults, too much hassle....
But if they don't, and one day lose a lot btc due to a hack or fraud, then people will complain and moan about why they don't have a proper verification process.
Rules are rules, if you prefer to have an exchange with less rules, then I suggest BTC-E.