Why should someone (not knowledgeable about bitcoin) should start spending hours and hours to learn about bitcoin's concept. Why should that someone start right now?
Curiosity and wanting to know is a valid enough reason by itself...
To understand how bitcoin works, you'll need to know some cryptography though. Applied cryptography from Bruce Schneier is a pretty good book to get started on cryptography, and for reference too. Knowledge about integer algebra and having a computer science degree would help. Once you have that, reading Satoshi's paper is completely straightforward. It's short, concise and to the point, he doesn't beat around the bush.