They should invest in NODE which is a payment system and not just a coin. Why invest now? Because the usd and eur are still on integration process and the price is low. This project is not a copy of anything and has been planned years ago. Now is advanced and soon is gonna be something really big which can be direct btc competiton. This is not the altcoin of the week... this is serious. If u want the altcoin of just a week check mintpal or bittrex volume and you'll know which coin is the coin of the week being pumped.