If the ASIC was so great they would have been able to turn it into a working product and they wouldn't be bankrupt. All they did was design a novelty chip.
HF made a working product (please try to keep up). The bankruptcy was due to an unfortunate confluence of adverse business conditions and early missteps like the first board rev.
Have you really never seen a tech company fail despite having a superior product? I believe you have, but are just being dishonest.