No mate. They don't have to convince consumers. That's the point. They'll never know their money is being sent using the bitcoin network just like people don't know anything about http works when they're surfing the web now. To the consumer, the infrastructure and methodology they use will be the same as it is now. There's no leap of faith they have to make.
https://stripe.com/blog/bitcoin-the-stripe-perspectiveOh I'm sorry but this is a wrong and myopic way to see Bitcoin's future.
There is NO hiding Bitcoin from the consumer unless Bitcoin essentially becomes a Ripple adopted by banks and this is not the goal here.
To fully realises the promises of Bitcoin they absolutely will have to convince consumers to use Bitcoin.
Fortunately the arguments will be many and greed will do the heavy lifting.