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It does not really concern users if the target bank is Bank of America, or Bank of Africa, Bank of China, Bank of Denmark, or Bank of England.
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Of course it does. If my bank account is with an American branch of Bank of America already and your account is there too, then my fees will be a lot less than sending to Africa and the bank of Africa.
I'm happy to KYC and AML if there is the benefit of saving fees compared to the exchange I already use. Currently I can't know and can't be bothered. As such you did not get a potential customer.
If it is no secret why not publish it? At least the bank name and the country it's in.