I think new people will only come when a clear bottom has been found, too many price speculations are going on. The long term chart doesn't look particulalry attractive for people to jump in
It seems like long term, as more companies take bitcoins, its going to bring price down. No one wants to go through the hassle of buying more bitcoins once they spend them, or buy some and risk waiting 4 days (with coinbase) just to see them worth less by the time they can use them.