I think it would been a far more successful IPO launch to offer a tremoundous price per hash for the IPO, which would then attract investors and stimulate the buying and selling on havelock after the IPO. The way it is priced now, although a decent and fair price, you can only really imagine the price going down and that's even if the IPO gets filled at all.
So, a loss leader? I would worry about expectation-setting for AMHash2, if that contract will be structured like AMHash1.