I have no doubt they have a massive farm of both scrypt and sha mining. I'm talking more along the lines of their hashpoints which they can manipulate in any way shape or form and won't actually require anything beyond a single CPU to mine for everyone. They basically created a fiat coupon system on top of the fiat dollar and it goes against what anyone invested in crypto should be about.
The hashpoints are a temporary reprieve for the low payouts, low BTC/USD exchange rate, and the maintenance fees. You don't have to mine hashpoints at all if you don't want to. Or you can get USD equivalent to use for other things in the future. It's a way to hedge against even lower BTC/USD exchange rate, lower payouts, difficulty increases, etc.
But hints have been dropped about a new coin and that hashpoints can be used in the ICO. Whether that is a good strategy to point your hashlets to the hashpoints pool or not... that is up to you.
Valuing certain "miners" or "shares" in hash power above other shares should also be a concern. The haunted hashlets, vegas hashlets, etc. It's like saying the first bitcoin that Satoshi mined is more valuable than the one that was just mined. It's all hype and ignorance. Yes, some people are going to make a lot of money doing this, but most people probably will not.
Some people are collectors... Why not cater to their interests? It doesn't affect bitcoin in any way.