Let's be honest here - the price is dropping because they failed to post a followup after the bitcoin conference
They are not stupid and they knew that if they will disappear the price will drop and drop.
I feel sorry to whoever bought ISR in "change shops"... as far as i remember they sold them for 3 cents per ISR (correct me if I'm wrong).
I will not be surprised if the DEVs had this as an idea... as they do offer "bulk prices" in the website which looks a bit suspicious
And i guess the only way to make profit of it without touching the premine is to just lower the prices in exchanges, buying for low and selling for high to newcomers through their website.
The DEVS can just come and say that its not like that... however .... there should be a simple and logical answer to why they couldn't post something like "great conference, we are now undergoing busy times to make all of it manifest, stay tuned!!"