I think the timing was key for zenpool to get a good profit.  People who started with Zencloud transfered their hardware to hashlet primes and then sold at the peak or even now (after getting some revenue in the good days of zenpool) made out like bandits. Since they pretty much got in when primes were like less than $15 per MH/s  (even now I still think its sitting $39+ in hashmarket and still selling because of speculation on the "hashcoin" ICO from hashpoints).

Met ROI and more with zencloud albeit I was one of the early people in zencloud...

That being said I think GAW means well in the cloud mining but ya reskinned primes isn't something I'd consider paying more than market priced primes.