in the event that the colored coin(s) are distributed through an ITO, an equivalent backed asset or brand is readily available for each supported coin.
Is my understanding correct?
In a way yes. I need to make sure everything presented makes sense, is legally and regulatory compliant and in tune with what is currently acceptable. If people were to enter a colored coin today using NOBL & BTC, they need to be relatively sure the the idea shows potential for future growth.