The code even if genius won't sell itself. Strong PR/marketing is always needed to get more people familiar with XC innovations + new XC on exchanges = price increase.

I have seen good products that were lost because of bad PR and shity products that were sold because of good marketing. That's the way it works. Even having genius product you still need to attract people by colorfull pretty adds. If not - other will do.

I'd like to hear if there are any "marketing campaigns" to be done for XC, or actions like aquiring new exchanges...