He obviously means financial services businesses. I don't want to see a plumber starting a financial services company.

I've been in Bitcoin for a long time now and people always ask me why I don't run a Bitcoin business. My answer is that I'm not interested in running a financial services company. It sounds boring as crap. I'm interested in software, but I'm not interested in creating yet another wallet client or website, just like I don't want to write my own version of Quicken. Those also sound boring as crap. All those people that are excited about starting a financial services company based on Bitcoin are going to find out that they have spent years working on stuff that is boring as crap.

I'm not going to start a Bitcoin business because it is boring as crap, and neither should you.