if incoming money is automatically registered to users playmoney account, then only one receiving address would be enough, as long as it i added to the right user

how would that be done ?
first time user creates account,
my only receiving address is displayed, but how will I know to add money to exactly his account ?
Are merchant solutions offering this kind of service ?
and I would not be interested in users actual identity ...
You would manually create a pool of addresses in your offline wallet. Then insert them into a table in your webserver's database. For example:
UserName BitcoinPublicAddress
--------------------------------------
FirstUser 1DoogLushD78Cjqpe62CKwsjzk5EasYhr2
AnotherUser 1FogFEtHXCTcx2CCXbALHRq3BwkkR2Jt2N
Then use blockchain.info's API to monitor each address for new transactions.