I still don't understand why these guys can't simply gather up $250k(~700BTC) from their celebrity endorsers. Something isn't right.
This is an opportunity for the crypto community to participate in the coin sale. We are offering the crypto community first chance at the coins, The sale purpose is to:
1. Offer the crypto community first chance at the coins and Bergstake.
2. Spread the coin to a wide and diverse group as possible.
3. If the crypto community does not reach the proposed amount, we will be taking it to a private sale as you suggested
4. If we didn't offer the general public the chance at the coins first, there would be a chance of negative reaction.
5. There has already been significant investment in time and money into the project.