Bitcoin has died about 30 times...if the media had the ability to kill it, it would have died a long time ago.
Right. So long as there is usage for it, it will never die.
At worst, the price will drop a lot. But that will only hurt speculator and miner and not end consumer.
What makes you think there will always be a usage for it? The price drop hurts people who want to actually use it as a currency, because otherwise it's just a token.