This coin was a strange pump, wasn't it?   Who would announce an entry point at 1100 sats when it sat at 650-700 sats for many days before it was announced?  I think it looks like someone picked up on the momentum of the smaller pump that carried it from 700-2700 sats (and back to 700), and turned it into much bigger one a day or so later.  Maybe they didn't expect it to be spiked before their own announcement. If you have the contacts to do so, it's not hard to get a few small bits from mainstream press (esp. their online properties which get the throwaway stories that would never make it to print) if there's even a shred of a story to be sold that can help fill their pipes with content.

Professional copywriters can bang out an 'article' like that playboy story in 90 minutes flat, including research.  The other announcements are little more than tweets and generic re-hashing of the same information.