I will contact the operator now. And fire up my bitcoin-qt.exe to grab a fresh address. Also, I would hope that people will throw hash at it once up

I will definitely throw hash. What algorithm will it be (to see if I should buy some ASICS)
someone earlier had said it was scrypt, sha, X11 and X13. My Asics are scrypt (a gridseed and a Zeus Blizzard). I have a sha rig too, but it's PSU went fzzzt and I don't have a spare right now
Depending on how they payout and how well the profitability is, I might rent a rig or two.
I don't really care about the profitability, and would take even a slight loss even. All I care about is the HYP payout and seeing HYP prices stable