This is interesting. It's good to see start ups like this that involve both bitcoin and social media activities. In a way like this we can also help bitcoin become more accessible and appealing to the general public.

A problem I can foresee with this though is that it will require extensive use of micro transactions. Given that the minimum paywall is 9 cents in theory (and using the current price) transaction fees for 27 videos would pay for a user to watch an additional one. Maybe it would be better to also provide an option to deposit bitcoins into the website and pay for videos this way. I know it's still early, but that's really the first thing that came to mind after watching the introduction video.

Otherwise this sounds ambitious, good luck to the creators!