It seems obvious to me.
They're the redhat for Bitcoin.
They build decentralized infrastructure for companies on top of sidechains.
Let me spin the question around and ask how they could maliciously profit from sidechains?
Their customers will attempt to build moats by creating improvements in sidechains, and those moats would be threatened by having that capability in Bitcoin.
If their revenue comes from having customers, they have an incentive to take actions that benefit their customers, such as using their influence to delay or block progress in Bitcoin.