That's right. The premium is for the accessories to get you up and going quickly, and for knowing you'll get it within a week, not just sometime this year. (Actually RS components shipped to me in about 2-3 weeks, but I'd been on their waiting list since March 3. That was a little bit after preordering from element14, and I've still never heard back after ordering from them.)
Still tho...35 for the pi and 25 for the extras? That's a 100% premium you got going on.