I want to go on record in stating that I don't dislike the name because of the way it sounds or looks (in fact, I'm intrigued by the word), but  I am against naming the product such from a marketing standpoint. Unless the domain ellet.com is own by the team, of which I seriously doubt,


then that fact alone makes it dead-in-the-water, I believe, coupled with the following: https://www.google.com/search?aq=f&sugexp=chrome,mod=14&sourceid=chrome&ie=UTF-8&q=ellet  =  About 2,120,000 results (0.15 seconds). That's the point I was trying to bring home.

In no way were my earlier posts meant as humor toward the product or Matthew. I was simply intrigued with the product and desire to see it succeed, but with proper branding. The product alone will have an uphill battle, so why add improper SEO into the mix, starting with the product's name.

Allow me to illustrate:

Bob: Nice product you have there. What is it?
Alice: It's an Ellet. I never have to carry any forms of money again, for it's all safely stored on my portable cloud.
Bob: Neat! How do you spell that?
Alice: E-L-L-E-T.
Bob: Great! Simple enough. I'll look it up when I get home. (or search on his smartphone when he has more time)
BoB: (later that same day, he searches for Ellet, remembering the spelling) What the fuck! So many results. Maybe I spelled it wrong. I don't have time for this. Too bad Alice was a stranger, or I would call her to get some more information about that great Ellet thing she had. Damn it!

Now, I hope that the above drives home the important point I've been trying to relay.

Later, Matthew.

~Bruno~