That is breaking the link.
They are taking the Bitcoin brand and applying it to their (and others' but I think they are more concerned with theirs) sidechain coin, which is not Bitcoin but is another coin backed by Bitcoin held in reserve.
If Bitcoin were a defended trademark this appropriation would likely not be allowed. As a practical factual matter it is also untrue. The actual Bitcoin do not and can not leave the Bitcoin blockchain.
They may get away with it though, because as others have pointed out here, the Bitcoin-the-currency/Bitcoin-the-blockchain meme is popular and spreading.
Well it hasn't come to pass yet, that idea atm remains fiction.
I'm sorry but you guys are confusing two ideologies for one.
Blockstream's idea, whether you support it or not, does not suggest that the Blockchain can be supported without Bitcoin.
The meme Peter R was referring to is the one parroted by mainstream media pretending that Blockchain tech does not need its own native currency. "Why not use it to trade USD"

I don't think you understand what I've beet talking about and why SideChains are interesting to financial asset management companies.
Bitcoin the private key has no value, securing it in a SC doesn't secure value stored in the Bitcoin blockchain, (just like securing my keys on an offline computer can't secure the value in the blockchain) only now with a SC the value could be allowed to freely move into the SideChain. (note the separation of BTC from the value in the block chain its just a presumption it will always come back, people are funny creatures) This is new this is a big change, this changes how I see Bitcoin, there are pros and cons, I'm not interested in
exploring only the pros I have a lifetime to explore those I want to understand the cons!
And your not helping.