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Rockxie/rockminer is partnering with AM to handle the PR side of things.
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I think it's more than that. There's no reason to partner with other company just to aquire some PR. And AM wouldn't seek PR person just to double jobs positions...
How much does AM profit from this deal anyway? For every GH sold on havelock, how much does AM get ?
I'm understandig this AMHash thing that way:
AM is selling tubes/prismas in bulk with a little lower price than 1.0BTC/TH to RM. With delayed payment agreement.
RM is building a farm (adding PSU, infrastructure etc.) and selling shares of that farm (1.25BTC/TH). When IPO will close RM will pay for hardware to AM. If not all shares will be sold RM will mine for AM, taking maintenance fee (or AM will be the owner of shares). Deducted from previous answers of rockxie.